Insights | Create more engagement on Instagram

Nowadays, not being active on social media is no longer an option. Creating engagement on social media has become an important part of marketing. Companies try to create dialogue with their followers in order to attract them. As we know; nothing goes without saying. Creating engagement is a good example of this. It is hard work, but what is the right way to get customers more involved with brands or companies? That is exactly why research will be done at House of Rebels.

Instagram

Instagram is one of the most popular apps in 2018 and can no longer be ignored in PR and marketing. We have been using this app since 2014. More than 600 million people use the app every month. Instagram is therefore known for its high engagement ratios. Companies can and must respond to this in order to remain visible. The platform offers private users, advertisers, business users, and marketers many opportunities. But how do you increase the value you want to create through presence on Instagram?

Algorithm

When you scrolled through your Instagram feed in the beginning of 2018, you might have been shocked. You no longer see the photos of the accounts you follow in chronological order. What happened? The algorithm happened. Since the original shift from a chronological feed, we’ve known the Instagram algorithm is mainly based on engagement. This includes number of likes, comments, video views, saves, shared posts, DM’s and any other type of interactions a post gets. When a post receives a ton of likes and comments, this signals the Instagram algorithm that your post is engaging content of high quality that more people will want to see. For companies this is a struggle, because people react faster to people than to companies.

Because House of Rebels is always looking for improvement, a research is being conducted from February to July, to find out how they can increase the involvement on their Instagram. This is done through online surveys. We are keeping you informed of our findings every month!