Loewe house of rebels pr amsterdam

Organizational information LOEWE


Loewe was founded in 1923 by brothers Siegmund and David Ludwig Loewe and presented the world’s first electronic film broadcast in 1931 at the Eighth Radio exhibition in Berlin. The chief engineer of Loewe, the brilliant inventor and physicist Manfred von Ardenne, discovered this technology. And so Loewe invented electronic television – the TV as we know it today. Loewe also developed the first portable television. But that’s not all. Loewe Art 1, now a real design icon, was exhibited in the 1980s at the New York Museum of Modern Art (MoMA).


The Loewe appliances are still produced with great passion, enthusiasm and extensive know-how in Germany. The development and production departments and the customer service department are still in Kronach (Oberfranken). Loewe products are perfectly developed down to the smallest detail. Moreover, they are designed to last as long as possible and to consume as little energy as possible. Modular technology, premium materials, accurate craftsmanship, regular software updates and last but not least, a timeless design, guarantee a product that lasts for years and gives the user the feeling that he has a durable product. In a nutshell: high-tech with a soul.


House of Rebels supports Loewe in the field of PR in the Netherlands, in order to increase the brand awareness of the brand. We do this by bringing Loewe proactively and reactively to our online and offline network. For example by sending press releases, events and collaborations.

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